Social Media Marketing

Social media marketing is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix;advertising, personal selling, public relations, publicity, direct marketing, and sales promotion.^[1] In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms.^[2] However, the growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.^[3]
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.


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The Social Media Marketing Book Review

Product Description

Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services - social media. This easy-to-understand book introduces you to blogging, Twitter, social networks such as Facebook and LinkedIn, social news and bookmarking sites, forums, opinion and review sites, and virtual worlds. You'll learn how these technologies work and how other people are using them, so you can determine which ones might work for marketing your business or organization. Ideal for marketing and PR professionals, web developers, entrepreneurs, and anyone interested in this new marketing arena, "The Social Media Marketing Book" helps you plan and execute strategies with actionable advice every step of the way. Learn the techniques necessary to measure results and track return on investment. This book will change you from a social media newbie into a knowledgeable and discriminating user. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations. Learn the history and culture of each social media type, including features, functionality, and protocols. Get non-technical explanations of the methods you need to engage each media type. Set specific goals for your campaigns and evaluate them according to key performance indicators. Choose the technologies and marketing tactics most relevant to your campaign goals. Understand social web jargon used by customers as well as marketers.

About the Author

Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.

He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.

Dan has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.

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5 Reasons Why Facebook Can Boost Your Business

Facebook is a massively popular site and by using a fan page you can start accessing over 400 million active users. A user base, that I should add, that is growing every single day.

But why should you use a Facebook fan page?

1 - Firstly, a fan page is an excellent way to build a comminuty online. As you are aware, the Internet is changing and becoming more community and socially orientated. Using a fan page as a place for your followers and people who are interested in what you are doing to come together provides you with numerous benefits. Your fans can provide testimonial, post pictures and video, hold discussion with each other and even comment on your posts. All of this helps to build a community and interaction with your potential and existing customers.

2 - Of course, let's not forget the benefit to you from a search engine optimization point of view. Facebook is a page that is frequently spidered by the search engines and is in good standing with them. By posting links to your websites on your fan page you can get a boost not only in being indexed, but in ranking too.

3 - There are plenty of tools within Facebook to allow you to analyse the demographics of your fans. These are called Insights by Facebook. Through a good understanding of these demographics you will be able to target your advertising precisely to meet the needs of your fans.

4 - There are many different options for you to communicate with your fans. You can start by updating your fan page which appears as a notification on your fans homepages or you can even send a message out to target a specific demographic of fan. This means you can really target your messages to get the maximum possible response rate.

5 - Finally let's talk about the price of all this. How much would you pay to access over 400 million users, to get a deep insight into your fan demographics and be able to communicate with them instantly? You'd probably be happy to spend a lot of money to be able to do all this, but Facebook provides it all for free!

Facebook fan pages can make a massive difference to your business. When you invest in the Facebook Fan Page Covert program you will be guided step by step through the process of setting up your fan page, building fans, promoting your website and monetizing it.

To be able to access this many targeted users is an invaluable resource and on that you, as an Internet Marketer should be tapping in to. Visit~> http: //www.fbfanpage.net now and start creating your Facebook fan page today.

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Product Description

Product Description
From Facebook and YouTube to blogs and Twitter–ing, social media on the Internet is the most promising new way to reach customers. "Marketing to the Social Web, Second Edition" helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. The core message is that rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish.

This new second edition includes three entirely new chapters that cover recent changes in the field including:

– how companies can measure the influence and effectiveness of their social media campaigns;

– how marketing to mobile social media will grow in the near future;

– how Facebook will monetize its business and one day surpass Google.

Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today′s fragmented media environment. More Details Below==>>

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Facebook Marketing: Leverage Social Media to Grow Your Business

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Profit from Facebook!

High-Impact, Low-Cost Social Marketing That Works!

With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!

• Crafting your Facebook profile for maximum impact
• Getting into the Facebook community: crucial dos and don’ts
• Joining the right Facebook Groups—or starting your own
• Creating a Facebook blog that attracts paying customers
• Promoting products and services with free Facebook Marketplace classifieds
• Hosting your own Facebook events: from company picnics to concerts
• Successfully advertising on Facebook, without overspending
• Promoting your business within today’s most popular Facebook applications
• Tracking the results of your advertising
• Using brand-new viral video marketing techniques
• Driving even more Web traffic to your Facebook pages
• Building your own Facebook applications

Facebook Marketing: Leverage Social Media to Grow Your Business