Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Affiliate marketing—using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers.[1] While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.[2]
Click on this link for more information about affiliate marketing
Showing posts with label Affiliate Marketing. Show all posts
Showing posts with label Affiliate Marketing. Show all posts
Thursday, 2 December 2010
Saturday, 25 September 2010
The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs Review
Product Description
Affiliate marketing is a highly profitable on-line advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their website. In other words, affiliate marketing involves posting a company s banner on your website or blog and attempting to send visitors to their website. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's on-line marketing strategy. Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few pounds you can easily increase the number of visitors to your website and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your website, search engines, PPC advertising, and campaign methodology. This ground-breaking and exhaustively researched book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, set-up and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud. In addition, we spent thousands of hours interviewing hundreds of today s most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, you get hundreds of tips and tricks to ensure your Web site is optimised for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimising your Web site for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you.
Affiliate marketing is a highly profitable on-line advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their website. In other words, affiliate marketing involves posting a company s banner on your website or blog and attempting to send visitors to their website. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's on-line marketing strategy. Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few pounds you can easily increase the number of visitors to your website and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your website, search engines, PPC advertising, and campaign methodology. This ground-breaking and exhaustively researched book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, set-up and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud. In addition, we spent thousands of hours interviewing hundreds of today s most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, you get hundreds of tips and tricks to ensure your Web site is optimised for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimising your Web site for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you.
Thursday, 22 July 2010
The Rat Race Assassin Product Review
Clickbank marketplace is a way for people to reach financial freedom especially when they hate the constriction of their corporate or regular day jobs. It has been a hit among lots of people because the internet has opened up a big opportunity for people.
Most work-at-home concepts that are successful rely on starting with relatively little cost. Only with low-costs, can profits easily be realized. For example, if one were to start a brick-and-mortar business, the expenses of offices, inventory, and paying suppliers would be massive.
If we look at internet money making concepts however, you'll see that it is not this difficult to begin. Without the need for inventory, your business reduces down to a mere internet connection and need of nothing more.
With this in mind, one can also attain not just financial freedom, but also geographic freedom by making money through concepts like Clickbank marketplace. There is also the advantage of speed to reaching markets online. On the internet, you can reach millions of people without hours. It truly is this powerful.
This is among the many reasons that people love working online. As an added benefit, you get to spend time with your kids, family, friends or whatever you wish. One can even be on an exotic island and continue to work hassle free of bosses or corporate hierarchy.
If we look at some of the biggest companies out there today, they include internet companies such as eBay, Google, Amazon, Yahoo and others. The thing to remember is that just 15 years ago, many of these companies did not even exist. It is amazing what the internet has done for the founders of these companies.
The same benefit applies to you if you start working online and see how easy it potentially can be to generate a lot of money. Even extra income can be gotten through things like Clickbank marketplace.
Paul Coleman is an expert reviewer of easy methods to make money online. Currently, viewing the privately EXPOSED videos of how a newbie made $35,867 in his first 14 days:
More details visit => http:// www.profitmiracle.com
Most work-at-home concepts that are successful rely on starting with relatively little cost. Only with low-costs, can profits easily be realized. For example, if one were to start a brick-and-mortar business, the expenses of offices, inventory, and paying suppliers would be massive.
If we look at internet money making concepts however, you'll see that it is not this difficult to begin. Without the need for inventory, your business reduces down to a mere internet connection and need of nothing more.
With this in mind, one can also attain not just financial freedom, but also geographic freedom by making money through concepts like Clickbank marketplace. There is also the advantage of speed to reaching markets online. On the internet, you can reach millions of people without hours. It truly is this powerful.
This is among the many reasons that people love working online. As an added benefit, you get to spend time with your kids, family, friends or whatever you wish. One can even be on an exotic island and continue to work hassle free of bosses or corporate hierarchy.
If we look at some of the biggest companies out there today, they include internet companies such as eBay, Google, Amazon, Yahoo and others. The thing to remember is that just 15 years ago, many of these companies did not even exist. It is amazing what the internet has done for the founders of these companies.
The same benefit applies to you if you start working online and see how easy it potentially can be to generate a lot of money. Even extra income can be gotten through things like Clickbank marketplace.
Paul Coleman is an expert reviewer of easy methods to make money online. Currently, viewing the privately EXPOSED videos of how a newbie made $35,867 in his first 14 days:
More details visit => http:// www.profitmiracle.com
Sunday, 18 July 2010
Your Online Business Model
currently and you're a little worried about
not being able to start on your online
business now.
Your worries are unfounded. You see,
many people have already made their
fortunes online without even promoting
products that were their own!
Surprised? Don't be. In fact one of the ways
novice marketers always start out with
is to become affiliates for a merchant.
What that means is this: The affiliate
ties up with the merchant to promote his
product online. Whenever someone buys
the merchant's product from the affiliate
(aka the novice) the merchant gets 70%
of the profit whilst the affiliate gets 30%.
It's honestly a fair deal because the merchant
dosn't spend time selling his product, and
the affiliate doesn't waste time creating one.
Another method people normally use is
to purchase resale rights products and re-
package them for a good sum of money.
This allows the buyer to save loads of time
and effort creating his own product and
to focus straight on marketing his 'product'
for profits.
There are tons of other things one needs
to know, and you'll get to find out more
in the next email...
To your online business empire,
>>http:// www.wealthdatcom.com
Saturday, 17 July 2010
Wow - This 16-Year-Old Girl Really Made Over $405,000 In 45 Days! (Video)
The Rich 16-Year-Old's New Millionaire System s here! You can get in on the ground floor of this new system from a 16-year old girl who has cracked the code to affiliate marketing riches.
You see, most affiliates begin their efforts with the hunt and peck method. They’d try one thing and then another and another without really sticking to anything for any length of time. The result?
Most of them failed. Miserably. Don't be a part of this statistics!
Here's the formula that really works.
******************************************************************************
The Rich 16-Year-Old's New Millionaire System Hits The Market By Storm
******************************************************************************
Yes, she's only 16, and she's banked in over $405,000 from affiliate marketing in just under 45 Days!
And she's finally unleashed her secrets in the The Rich 16-Year-Old's New Millionaire System.
http://www.rich16yearold.com/*********************************************************************
Don't Miss Out On This Revolutionary Formula!
*********************************************************************
This is the best way I know to jump in with both feet. Watch the incredible video of the Rich 16-Year-Old's $$405,000 earnings in just 45 days below:
Enjoy :)
PS: Don’t let a second go by. Start your new life today and grab the Rich 16-Year-Old's New Millionaire System while it’s still available – actually, I think it’s already gone but you may want to check just in case: http://www.rich16yearold.com
Saturday, 19 September 2009
Make a Fortune Promoting Other People's Stuff Online: How Affiliate Marketing Can Make You Rich
Make a Fortune Promoting Other People's Stuff Online:
How Affiliate Marketing Can Make You Rich
The definitive guide to planning and managing a successful online affiliate business!
Make a Fortune Promoting Other People's Stuff Online is your hands-on guide to starting your own profitable affiliate marketing business quickly, easily, and inexpensively. Leading affiliate marketing authority Rosalind Gardner gives you a proven five-step plan for identifying a niche with a huge market, choosing products to promote, and selling the benefits effectively. You'll see how to:
- Navigate the different affiliate programs, from commissioned-based “click-through” programs to CPM impressions to flat-fee referral
- Identify the products and programs that are profitable-and the ones to avoid
- Ask the right questions before you join an affiliate program
- Research, understand, and sell to your niche market
- Negotiate for a higher percentage on your commission
- Stay on top of developments in the industry
Packed with time- and money-saving techniques-including twelve ways to drive traffic to your website at no cost-this comprehensive guide is all you need to make big profits as an affiliate marketer!
Rosalind Gardner is the creator of several successful online businesses and the author of the bestselling Super Affiliate Handbook. Her website is NetProfitsToday.com.
Click on the link below for more details>>>>>>>>>
Monday, 7 September 2009
"Why I Love Affiliate Marketing - Part 5 "
NOTE: The following is a guest post from one of my favorite
internet marketing mentors.
Why I Love Affiliate Marketing - Part 5
By Jimmy D. Brown of==>> "Affiliatenaire"
The word "overhead" is not a favorite among those who run
businesses of any kind. Nobody likes the expenses of
operating a business. And nobody really talks about them
much when it comes to promoting all of the "money-making"
products and services online.
But, don't kid yourself, there's a lot of overhead.
That brings me to the fifth reason why I love affiliate
marketing...
** You don't need a big budget to make it work **
Do you have any idea how much money is spent running an
internet business? There are monthly fees for...
* Autoresponders
* Hosting
* Management
* Advertising
* Scripts
* Much more
There are regular fees for...
* Licensing
* Outsourcing
* Support
* Customer Service
* Maintenance
* Development
* Recruting
* Much more
It's not uncommon to spend tens of thousands (even
hundreds of thousands) of dollars in operational
costs -- which is fine if you've been in business
a while and are making the bucks. However, if you're
a newcomer, it can be taxing on your budget!
SIDEBAR: I paid one girl over $30,000 last year
just to oversee one small part of my business.
No one talks much about it, but there ARE a lot
of expenses involved before you get to the
"bottom line" of profit.
BUT, with affiliate marketing, you don't need a big
budget to make it work! You can simply use a variety
of free and low-cost marketing methods to generate
clicks to your affiliate link.
That's why I love affiliate marketing.
You don't need a big budget to make it work.
.........................
Jimmy D. Brown is the author of "Affiliatenaire", teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!
Visit http://www.affnaire.com
.........................
internet marketing mentors.
Why I Love Affiliate Marketing - Part 5
By Jimmy D. Brown of==>> "Affiliatenaire"
The word "overhead" is not a favorite among those who run
businesses of any kind. Nobody likes the expenses of
operating a business. And nobody really talks about them
much when it comes to promoting all of the "money-making"
products and services online.
But, don't kid yourself, there's a lot of overhead.
That brings me to the fifth reason why I love affiliate
marketing...
** You don't need a big budget to make it work **
Do you have any idea how much money is spent running an
internet business? There are monthly fees for...
* Autoresponders
* Hosting
* Management
* Advertising
* Scripts
* Much more
There are regular fees for...
* Licensing
* Outsourcing
* Support
* Customer Service
* Maintenance
* Development
* Recruting
* Much more
It's not uncommon to spend tens of thousands (even
hundreds of thousands) of dollars in operational
costs -- which is fine if you've been in business
a while and are making the bucks. However, if you're
a newcomer, it can be taxing on your budget!
SIDEBAR: I paid one girl over $30,000 last year
just to oversee one small part of my business.
No one talks much about it, but there ARE a lot
of expenses involved before you get to the
"bottom line" of profit.
BUT, with affiliate marketing, you don't need a big
budget to make it work! You can simply use a variety
of free and low-cost marketing methods to generate
clicks to your affiliate link.
That's why I love affiliate marketing.
You don't need a big budget to make it work.
.........................
Jimmy D. Brown is the author of "Affiliatenaire", teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!
Visit http://www.affnaire.com
.........................
Wednesday, 8 July 2009
How to Create Content That Leads To Sales
"How To Create Content That Leads To Sales"
By Jimmy D. Brown of "Affiliatenaire"
.........................
If you look at the average site for any given affiliate,
you'll likely find a boring, tasteless smorgasbord of
prefab content that was created more for search engines to
read than it was for real people to read.
While that make aid in rankings, is it really going to do
any good once someone sees the site listed and makes a visit?
Probably not.
What every affiliate needs to learn is simple -
** CONTENT IS KING ***
It's content that leads to sales, not a strategically
designed website that search engines temporarily find meets
their ranking criteria.
So, let's talk about that.
There must be a reason why some content is very good and
some content is very bad; why some information is so
enthralling that you can't stop reading while other
information is the cure for a sleepless night; why some
words cause you to frantically take notes and some words
cause you to take a break.
There must be a reason.
There is.
And that reason is this -
Quality writers approach content creation as a craft.
To be sure, some writers are just naturally gifted. They
swing words like Tiger Woods swings a 5-iron. They can
spot a good paragraph like Warren Buffet spots good
investments. They write like Tom Hanks acts. Even though
they practice their art form, it comes easy to them.
Then, there are those that swing words like Jimmy D. Brown
swings a 5-iron. Paragraphs are like Black Tuesday. Their
writing is the equivalent of the acting in a kindergarten
cantata ... and they aren't nearly as cute and lovable as
those 5 year olds. Content creation is a struggle.
The good news is this: by focusing on two key components
all writers can create the kind of content that generates
interest and demand.
Whether you're writing ezine articles or paid products
or anything in between, there are two components that
you need to develop in writing your content.
Before I explain how to weave both of these components
into your content, let me first explain the reality of
why these components are necessary in the first place.
People read for two basic reasons -
1. They want to be ENTERTAINED. Many people read because
they enjoy a good story. They settle into their favorite
chair and John Grisham whisks them off to the courtroom
for a legal adventure or Sue Grafton captivates their
mind in a "whodunit" or Nicholas Sparks unlocks the
emotions with a love story. Or, maybe they head to the
bathroom with a copy of National Enquirer to read about
a three-headed alien who's been dating Lindsay Lohan,
whatever, they read to be entertained.
2. They want to be EDUCATED. There are other times when
people read because they want to learn something. That
drain beneath the kitchen sink is leaking again; a dormant
website needs traffic; mom is coming to her house for
Thanksgiving. Whether it's a do-it-yourselfer looking
to improve his home or an internet marketing looking to
drive visitors to her site or a young wife looking to
impress her mom with a mouth-watering turkey, people
read to be educated.
So, those are the two basic reasons why people read.
There will now be a test. Close your books. Put away your
notes. No talking or looking at anyone else's paper.
What are the two reasons why people read? (No peeking!)
If you said "to be entertained" and "to be educated" then
you get to continue. If you said anything else, it's time for
an XBox 360 break or a stiff cup of java or whatever it is you
do to get your mind in gear. :-)
People read to be entertained and/or educated. And when it
comes to the art of sharing information as a part of your
business, including BOTH parts are important.
Listen to me carefully. This is the "ultimate" mastery of
your craft -
To teach readers something desirable to them in a way that
they find enjoyable.
That's the goal. Put a great big bull's eye right there.
And fire away.
So, let's talk about some specific practices for each of
these two components. How can you make your content
entertaining? How can you make it educational?
Content Component #1: Entertain. There are many, many ways
to make your writing a form of entertainment. Briefly, let
me point you towards 6 methods of engaging your reader and
making the consumption of your content an enjoyable
experience for her...
* Analogies. A great way to keep your content flowing is to
use a few analogies. That is, you compare one item to another
item. Sure, I could have said earlier "writing is easier
for some than others". But, with just a few extra words
I instead said, "They swing words like Tiger Woods swings
a 5-iron. They can spot a good paragraph like Warren
Buffet spots good investments. They write like Tom Hanks
acts. Even though they practice their art form, it comes
easy to them." Honestly, which is a better read?
* Humor. A little chuckle goes a long way when it comes to
the enjoyment factor of reading. Most everyone likes to
laugh. (My apologies to those of you who don't enjoy
laughing. You may skip this and go immediately to the
section marked "Don't Have A Sense Of Humor"). Earlier,
I built upon the analogy of Tiger Woods by comedically
adding, "They swing words like Jimmy D. Brown swings a
5-iron." By affording them the opportunity, you naturally
make the reading experience more enjoyable. Does this mean
you should make every attempt to be Jay Leno? Of course not.
It just means when you have a chance to say something in a
funny way do it. Don't use too much humor and stay away
from offensive humor, but by all means insert light-hearted
fun when applicable.
* Acronyms. Another idea is to organize your content by
using an "acronym". I've used many in the past: "How To
Keep Affiliates A.C.T.I.V.E. In Your Program", "How To
S.E.T.U.P. A Web Site" and "How To I.M.P.R.O.V.E. Your
Writing" are just a few. In these instances, the words
"Active", "Setup" and "Improve" were used to reveal the
various parts of the content. Not only do people love
them (I've always gotten great feedback), but it also
allows you to have something original that is uniquely yours.
* Storytelling. In a recent paid report I wrote, I opened with
a story about me selling Grit newspaper back in the early
1980's and I tied it into the fact that this was an early
form of the modern affiliate program model. A good story
always engages the reader. Especially when it is relevant
to the point being made. Keep them short (don't launch into
the great American novel - this isn't Hemingway for crying
out loud!) and lively and they'll only enhance your writing.
* Editorials. Opinions are like noses ... everyone has one.
So, why not share yours? To be sure, you may want to steer
clear of any controversies that might damage your reputation
and business, but don't be afraid to get personal when you
write. Many times I've mentioned my faith in Jesus Christ
in my content. I've jumped up on my soapbox and preached
about using integrity in your business dealings. I've gave
my thoughts on a variety of issues that were relevant to
what I was writing. And, you know what, it always gets the
reader more involved in the process of consuming information.
Either they agree or disagree (sometimes strongly) with
what I'm saying, but they continue reading because editorials
are interesting. Share your thoughts.
* Revelations. A simple way to get someone reading deeper
into your content is to make a statement of something you'll
be sharing later int he content. It's so easy to do. If
you read back to something I wrote earlier in this article,
you'd find this statement: "Before I explain how to weave
both of these components into your content, let me first
explain the reality of why these components are necessary
in the first place." Do you see how that works? I set the
table for what I'd be revealing shortly. I whet your
appetite. Consciously or (more likely) subconsciously, you
got the point that something desirable was coming later
in the article. This isn't a new concept. Think about every
newscast you've ever watched: "Coming up later in the hour,
we'll show you how..." and "Up next we'll share..." Building
interest breeds enjoyment -- especially when you deliver
the goods later in the content.
So, those are just a few ways you can "entertain" your readers
and make the consumption of your content an enjoyable experience.
But, what about the other component? How do you "educate" them?
Let's take a look.
Content Component #2: Educate. Certainly writers of all shapes
and sizes know that the essence of "educating" a reader is to
explain the subject matter in a way that can be clearly understood.
That's a given, right?
And certainly there are many ways to do this effectively. There
isn't a standardized formula that all content must adhere to in
order to get it right. However, I do believe that there are
three basic parts that should be included in virtually every
piece of content written as far as those involved in selling
information.
* Action Steps . If someone is intent on learning a process,
they want to know the necessary steps involved in completing
it. For example: If I want to learn how bake a cake, I don't
want a list of ingredients with the instructions "Mix these
together". I want a detailed, chronological list of what to
do, step-by-step. Certainly, not all content is a "tutorial"
(The very lesson you're reading isn't in step-by-step format)
but, when applicable, always explain things in chronological,
reasonable steps. Preferably, in 9 steps or less to avoid the
appearance that the process is too difficult to be accomplished.
* Brainstorming. Two of your favorite words as a writer should
be, "For example". The missing element of most information
products and associated content that I've read is the use
of "examples" and "ideas". Most people present some information
and then leave it to the reader to figure out how to apply
that information for their own use. That's usually not a good
thing. Instead, it's important to provide as many different
examples, case studies, ideas, etc. as possible to give the
reader a good idea of how to accomplish what you're suggesting.
For example (Hmmm, bet ya didn't see that coming, huh?): I
could have simply said, "You need to entertain your readers"
and "You need to educate your readers" and left it at that.
Instead, I've been giving examples and ideas for doing each
of these things. More than just information, readers crave
application. They want to see the content in action; they
want to see how they can use it themselves.
* Tips. Everything you write should have tips included.
Everything. Tips come in many shapes and sizes: keys, tactics,
techniques, ways, methods, options. As many of these as you
can include in your writing, the better. All it takes is
for one good idea that you've shared to satisfy the reader.
If you share 10 ways to do XYZ and number 7 clicks with the
reader, they'll love you. It doesn't matter what else you
write in the content, they are happy because they learned
something useful. Tips are the information publisher's best
friend. A veteran might read your material and already
know 99% of what you've written, but that one tip on
page 47 just floored them and they are esctatic. Share as
many different tips as you can. Your readers will thank
you later. Well, the grateful ones will.
So, there you have it, the two key components of your content.
Don't forget the goal with these:
To teach readers something desirable to them in a way that
they find enjoyable.
When you begin to build THAT kind of content into your websites
and blogs, you'll have a site that will do more than impress
the search engines, it will impress those who arrive at your
site and take a look around.
Never forget this truth: search engines don't buy what you're
selling. People do.
.........................
Jimmy D. Brown is the author of "Affiliatenaire", teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!
Visit==>> affiliatenaire.com
.........................
By Jimmy D. Brown of "Affiliatenaire"
.........................
If you look at the average site for any given affiliate,
you'll likely find a boring, tasteless smorgasbord of
prefab content that was created more for search engines to
read than it was for real people to read.
While that make aid in rankings, is it really going to do
any good once someone sees the site listed and makes a visit?
Probably not.
What every affiliate needs to learn is simple -
** CONTENT IS KING ***
It's content that leads to sales, not a strategically
designed website that search engines temporarily find meets
their ranking criteria.
So, let's talk about that.
There must be a reason why some content is very good and
some content is very bad; why some information is so
enthralling that you can't stop reading while other
information is the cure for a sleepless night; why some
words cause you to frantically take notes and some words
cause you to take a break.
There must be a reason.
There is.
And that reason is this -
Quality writers approach content creation as a craft.
To be sure, some writers are just naturally gifted. They
swing words like Tiger Woods swings a 5-iron. They can
spot a good paragraph like Warren Buffet spots good
investments. They write like Tom Hanks acts. Even though
they practice their art form, it comes easy to them.
Then, there are those that swing words like Jimmy D. Brown
swings a 5-iron. Paragraphs are like Black Tuesday. Their
writing is the equivalent of the acting in a kindergarten
cantata ... and they aren't nearly as cute and lovable as
those 5 year olds. Content creation is a struggle.
The good news is this: by focusing on two key components
all writers can create the kind of content that generates
interest and demand.
Whether you're writing ezine articles or paid products
or anything in between, there are two components that
you need to develop in writing your content.
Before I explain how to weave both of these components
into your content, let me first explain the reality of
why these components are necessary in the first place.
People read for two basic reasons -
1. They want to be ENTERTAINED. Many people read because
they enjoy a good story. They settle into their favorite
chair and John Grisham whisks them off to the courtroom
for a legal adventure or Sue Grafton captivates their
mind in a "whodunit" or Nicholas Sparks unlocks the
emotions with a love story. Or, maybe they head to the
bathroom with a copy of National Enquirer to read about
a three-headed alien who's been dating Lindsay Lohan,
whatever, they read to be entertained.
2. They want to be EDUCATED. There are other times when
people read because they want to learn something. That
drain beneath the kitchen sink is leaking again; a dormant
website needs traffic; mom is coming to her house for
Thanksgiving. Whether it's a do-it-yourselfer looking
to improve his home or an internet marketing looking to
drive visitors to her site or a young wife looking to
impress her mom with a mouth-watering turkey, people
read to be educated.
So, those are the two basic reasons why people read.
There will now be a test. Close your books. Put away your
notes. No talking or looking at anyone else's paper.
What are the two reasons why people read? (No peeking!)
If you said "to be entertained" and "to be educated" then
you get to continue. If you said anything else, it's time for
an XBox 360 break or a stiff cup of java or whatever it is you
do to get your mind in gear. :-)
People read to be entertained and/or educated. And when it
comes to the art of sharing information as a part of your
business, including BOTH parts are important.
Listen to me carefully. This is the "ultimate" mastery of
your craft -
To teach readers something desirable to them in a way that
they find enjoyable.
That's the goal. Put a great big bull's eye right there.
And fire away.
So, let's talk about some specific practices for each of
these two components. How can you make your content
entertaining? How can you make it educational?
Content Component #1: Entertain. There are many, many ways
to make your writing a form of entertainment. Briefly, let
me point you towards 6 methods of engaging your reader and
making the consumption of your content an enjoyable
experience for her...
* Analogies. A great way to keep your content flowing is to
use a few analogies. That is, you compare one item to another
item. Sure, I could have said earlier "writing is easier
for some than others". But, with just a few extra words
I instead said, "They swing words like Tiger Woods swings
a 5-iron. They can spot a good paragraph like Warren
Buffet spots good investments. They write like Tom Hanks
acts. Even though they practice their art form, it comes
easy to them." Honestly, which is a better read?
* Humor. A little chuckle goes a long way when it comes to
the enjoyment factor of reading. Most everyone likes to
laugh. (My apologies to those of you who don't enjoy
laughing. You may skip this and go immediately to the
section marked "Don't Have A Sense Of Humor"). Earlier,
I built upon the analogy of Tiger Woods by comedically
adding, "They swing words like Jimmy D. Brown swings a
5-iron." By affording them the opportunity, you naturally
make the reading experience more enjoyable. Does this mean
you should make every attempt to be Jay Leno? Of course not.
It just means when you have a chance to say something in a
funny way do it. Don't use too much humor and stay away
from offensive humor, but by all means insert light-hearted
fun when applicable.
* Acronyms. Another idea is to organize your content by
using an "acronym". I've used many in the past: "How To
Keep Affiliates A.C.T.I.V.E. In Your Program", "How To
S.E.T.U.P. A Web Site" and "How To I.M.P.R.O.V.E. Your
Writing" are just a few. In these instances, the words
"Active", "Setup" and "Improve" were used to reveal the
various parts of the content. Not only do people love
them (I've always gotten great feedback), but it also
allows you to have something original that is uniquely yours.
* Storytelling. In a recent paid report I wrote, I opened with
a story about me selling Grit newspaper back in the early
1980's and I tied it into the fact that this was an early
form of the modern affiliate program model. A good story
always engages the reader. Especially when it is relevant
to the point being made. Keep them short (don't launch into
the great American novel - this isn't Hemingway for crying
out loud!) and lively and they'll only enhance your writing.
* Editorials. Opinions are like noses ... everyone has one.
So, why not share yours? To be sure, you may want to steer
clear of any controversies that might damage your reputation
and business, but don't be afraid to get personal when you
write. Many times I've mentioned my faith in Jesus Christ
in my content. I've jumped up on my soapbox and preached
about using integrity in your business dealings. I've gave
my thoughts on a variety of issues that were relevant to
what I was writing. And, you know what, it always gets the
reader more involved in the process of consuming information.
Either they agree or disagree (sometimes strongly) with
what I'm saying, but they continue reading because editorials
are interesting. Share your thoughts.
* Revelations. A simple way to get someone reading deeper
into your content is to make a statement of something you'll
be sharing later int he content. It's so easy to do. If
you read back to something I wrote earlier in this article,
you'd find this statement: "Before I explain how to weave
both of these components into your content, let me first
explain the reality of why these components are necessary
in the first place." Do you see how that works? I set the
table for what I'd be revealing shortly. I whet your
appetite. Consciously or (more likely) subconsciously, you
got the point that something desirable was coming later
in the article. This isn't a new concept. Think about every
newscast you've ever watched: "Coming up later in the hour,
we'll show you how..." and "Up next we'll share..." Building
interest breeds enjoyment -- especially when you deliver
the goods later in the content.
So, those are just a few ways you can "entertain" your readers
and make the consumption of your content an enjoyable experience.
But, what about the other component? How do you "educate" them?
Let's take a look.
Content Component #2: Educate. Certainly writers of all shapes
and sizes know that the essence of "educating" a reader is to
explain the subject matter in a way that can be clearly understood.
That's a given, right?
And certainly there are many ways to do this effectively. There
isn't a standardized formula that all content must adhere to in
order to get it right. However, I do believe that there are
three basic parts that should be included in virtually every
piece of content written as far as those involved in selling
information.
* Action Steps . If someone is intent on learning a process,
they want to know the necessary steps involved in completing
it. For example: If I want to learn how bake a cake, I don't
want a list of ingredients with the instructions "Mix these
together". I want a detailed, chronological list of what to
do, step-by-step. Certainly, not all content is a "tutorial"
(The very lesson you're reading isn't in step-by-step format)
but, when applicable, always explain things in chronological,
reasonable steps. Preferably, in 9 steps or less to avoid the
appearance that the process is too difficult to be accomplished.
* Brainstorming. Two of your favorite words as a writer should
be, "For example". The missing element of most information
products and associated content that I've read is the use
of "examples" and "ideas". Most people present some information
and then leave it to the reader to figure out how to apply
that information for their own use. That's usually not a good
thing. Instead, it's important to provide as many different
examples, case studies, ideas, etc. as possible to give the
reader a good idea of how to accomplish what you're suggesting.
For example (Hmmm, bet ya didn't see that coming, huh?): I
could have simply said, "You need to entertain your readers"
and "You need to educate your readers" and left it at that.
Instead, I've been giving examples and ideas for doing each
of these things. More than just information, readers crave
application. They want to see the content in action; they
want to see how they can use it themselves.
* Tips. Everything you write should have tips included.
Everything. Tips come in many shapes and sizes: keys, tactics,
techniques, ways, methods, options. As many of these as you
can include in your writing, the better. All it takes is
for one good idea that you've shared to satisfy the reader.
If you share 10 ways to do XYZ and number 7 clicks with the
reader, they'll love you. It doesn't matter what else you
write in the content, they are happy because they learned
something useful. Tips are the information publisher's best
friend. A veteran might read your material and already
know 99% of what you've written, but that one tip on
page 47 just floored them and they are esctatic. Share as
many different tips as you can. Your readers will thank
you later. Well, the grateful ones will.
So, there you have it, the two key components of your content.
Don't forget the goal with these:
To teach readers something desirable to them in a way that
they find enjoyable.
When you begin to build THAT kind of content into your websites
and blogs, you'll have a site that will do more than impress
the search engines, it will impress those who arrive at your
site and take a look around.
Never forget this truth: search engines don't buy what you're
selling. People do.
.........................
Jimmy D. Brown is the author of "Affiliatenaire", teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!
Visit==>> affiliatenaire.com
.........................
Saturday, 27 June 2009
How to Promote Any Affiliate Program In 5 Easy Steps
Using ezine articles is a great way to promote your favor
affiliate program. What I'd like to do in this article is
provide you with a simple system for effectively writing
an ezine article that strategically promotes your offer.
There are five steps...
1. CHOOSE THE OFFER YOU WISH TO PROMOTE
This one is kind of a no-brainer. It all begins with deciding
what you want to promote. What offer would you like to
send traffic to.
HINT: You can promote your affiliate link directly, but
what works better is to promote a list at YOUR site which
you then use to promote your affiliate link over and over
again after the visitor becomes a subscribers.
2. DETERMINE YOUR "USEFUL, BUT INCOMPLETE" APPROACH.
I love to use what I have coined as the "useful, but
incomplete" approach when using freebies of any kind.
(Ezine articles, free eBooks, reports, eCourses, etc.)
What I mean by that is simply this: You provide your reader
with "useful" information (something they find of value and
are able to actually apply) but make certain that it is
"incomplete" in that they can better use the information
by making a purchase.
That's "useful, but incomplete." And it works like a charm.
The idea is to use your content to build up to your desired
response. You provide the reader with content, and then
you make an offer that allows them to fully utilize the
content, gain extra insight from the content or maximize
the content in some additional way.
Let me give you an example -
If I wanted to promote an autoresponder service in an
ezine article, how could I do it? I'd write an article
that explains how to benefit from using autoresponders.
My article would exlain different uses of autoresponders
and how the reader could profit from implementing the
ideas.
** I.E. 7 Ways To Create Revenue Streams With Autoresponders
Naturally, they will need an autoresponder service in order to
use the information, right? And I just happen to know of a
great service they can use. More on that later.
OK, so that's an example of how to promote a SERVICE offer
with your ezine article. What about a software product or an
eBook?
Want some examples?
Good, because I've got two...
TO PROMOTE A SOFTWARE PRODUCT. Let's suppose you want to promote
a software program that creates "ecovers". How can you do it?
-- Write an article outlining how important presentation of your
offer is, and how creating a cover graphic can increase response
rates by up to 1300%
-- Write a step-by-step tutorial article for "do-it-yourselfers",
explaining how to design your own graphics from scratch. Then
promote the software as a super-simplified way of doing it.
TO PROMOTE AN EBOOK. Let's suppose you want to promote an ebook
that teaches advanced list-building strategies. How can you do it?
-- Write an article that covers the "basics" of building lists,
and then promote the eBook as the "advanced" tactics.
-- Write an article on how to profit from a list, and then promote
the eBook as the "how to build the list."
See how easy this is?
That's how it works. Determine what your "useful, but incomplete"
approach will be, and then...
3. TURN YOUR APPROACH INTO A TIPS OR TUTORIAL ARTICLE.
Let's use my example again. I decided that I would describe various
uses of autoresponders and how the reader can actually profit from
them. What kind of tips list or tutorial could I create?
* How to Generate More Subscribers, Sales and Profits With
Automated Follow-Up Messages"
* 7 Powerful And Profitable Ways To Use Autoresponders To Skyrocket
Your Sales and Subscribers!
* Want to Increase Your Online Profits And Leads? Here are 7 Ways
to Do It...
I actually went with the middle title. I wrote my list of the 7
ideas that I wanted to share. And I had the makings of a perfect
article to promote an offer.
That's all you need to do. Determine your end result. Decide how
to get there with your "useful, but incomplete" approach. And then
develop a list, or even a step-by-step tutorial for your article
that leads the reader along.
With each new "idea" or "way" or "tip" or "step" or "strategy"
that you share, you can further direct the reader towards
realizing their need of your upcoming offer, and lay the
foundation for them to accept the offer.
4. EXPAND ON EACH POINT TO BUILD YOUR CONTENT.
Here's more of the easy part. Just "fill-in-the-blanks" to complete
your article. Write 1-2 short paragraphs for each of your points.
Make them good. Provide quality content. The offer you will soon
make will see poor results if your information isn't useful.
Remember, you are trying to presell the reader on the idea that
they are going to need your offer. If you don't provide them with
quality information that they WANT to begin using immediately,
then why will they want to buy what you are promoting?
Light a fire in them. Motivate them. Challenge them. Give them
such nuggets of gold that they want to keep mining until they
hit the mother lode!
5. PUT ON THE FINISHING TOUCHES WITH THE "FIVE PILLARS"
There are five things that you should always do to finish up
your ezine article. Don't skip any of them. They are all
critical...
* POLISH. Re-read your article. Does it provide information
that really is "useful" to the reader? And yet leaves them
wanting even more? That's what you want. Polish it. Put
on the wax and make it shine. It has a very specific
purpose -- make certain it has the means to achieve it.
* PROMOTE. Use your resource box to promote your offer. This
is why we've written the article, right? Remember step one?
It's time to put it into play. Give the reader what they
(hopefully) are wanting...a way to maximize the information
you gave them.
* PROOF. Don't do this yourself. Have a trusted friend, relative
or co-worker check your article for grammatical and
typographical errors. The last thing you want to do is present
a poor image after sharing some high quality information.
* PUBLISH. Zip your new article out to your favorite list of
publishers. Submit it to the announcement lists and the ezine
directories. Don't forget to publish it yourself in your own
newsletter!
* PROFIT. If you've covered all the bases that I've mentioned,
then profits are almost certain to start coming in when your
ezine article is published. You deserve it. Be proud of your
accomplishments.
And then start it all over again!
That's how you promote your favorite affiliate program in 5 easy
steps using ezine articles.
Obviously, there are many other ways to promote your affiliate
program, as well as a considerable more "details" in the strategy
we've looked at today. If you'd like 52 great ways to promote
your affiliate link AND complete step-by-step details for each
of them, be sure to read the important details below...
.........................
Jimmy D. Brown is the author of "Affiliatenaire", teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!
Visit====>>> Affiliate Riches
.......................
affiliate program. What I'd like to do in this article is
provide you with a simple system for effectively writing
an ezine article that strategically promotes your offer.
There are five steps...
1. CHOOSE THE OFFER YOU WISH TO PROMOTE
This one is kind of a no-brainer. It all begins with deciding
what you want to promote. What offer would you like to
send traffic to.
HINT: You can promote your affiliate link directly, but
what works better is to promote a list at YOUR site which
you then use to promote your affiliate link over and over
again after the visitor becomes a subscribers.
2. DETERMINE YOUR "USEFUL, BUT INCOMPLETE" APPROACH.
I love to use what I have coined as the "useful, but
incomplete" approach when using freebies of any kind.
(Ezine articles, free eBooks, reports, eCourses, etc.)
What I mean by that is simply this: You provide your reader
with "useful" information (something they find of value and
are able to actually apply) but make certain that it is
"incomplete" in that they can better use the information
by making a purchase.
That's "useful, but incomplete." And it works like a charm.
The idea is to use your content to build up to your desired
response. You provide the reader with content, and then
you make an offer that allows them to fully utilize the
content, gain extra insight from the content or maximize
the content in some additional way.
Let me give you an example -
If I wanted to promote an autoresponder service in an
ezine article, how could I do it? I'd write an article
that explains how to benefit from using autoresponders.
My article would exlain different uses of autoresponders
and how the reader could profit from implementing the
ideas.
** I.E. 7 Ways To Create Revenue Streams With Autoresponders
Naturally, they will need an autoresponder service in order to
use the information, right? And I just happen to know of a
great service they can use. More on that later.
OK, so that's an example of how to promote a SERVICE offer
with your ezine article. What about a software product or an
eBook?
Want some examples?
Good, because I've got two...
TO PROMOTE A SOFTWARE PRODUCT. Let's suppose you want to promote
a software program that creates "ecovers". How can you do it?
-- Write an article outlining how important presentation of your
offer is, and how creating a cover graphic can increase response
rates by up to 1300%
-- Write a step-by-step tutorial article for "do-it-yourselfers",
explaining how to design your own graphics from scratch. Then
promote the software as a super-simplified way of doing it.
TO PROMOTE AN EBOOK. Let's suppose you want to promote an ebook
that teaches advanced list-building strategies. How can you do it?
-- Write an article that covers the "basics" of building lists,
and then promote the eBook as the "advanced" tactics.
-- Write an article on how to profit from a list, and then promote
the eBook as the "how to build the list."
See how easy this is?
That's how it works. Determine what your "useful, but incomplete"
approach will be, and then...
3. TURN YOUR APPROACH INTO A TIPS OR TUTORIAL ARTICLE.
Let's use my example again. I decided that I would describe various
uses of autoresponders and how the reader can actually profit from
them. What kind of tips list or tutorial could I create?
* How to Generate More Subscribers, Sales and Profits With
Automated Follow-Up Messages"
* 7 Powerful And Profitable Ways To Use Autoresponders To Skyrocket
Your Sales and Subscribers!
* Want to Increase Your Online Profits And Leads? Here are 7 Ways
to Do It...
I actually went with the middle title. I wrote my list of the 7
ideas that I wanted to share. And I had the makings of a perfect
article to promote an offer.
That's all you need to do. Determine your end result. Decide how
to get there with your "useful, but incomplete" approach. And then
develop a list, or even a step-by-step tutorial for your article
that leads the reader along.
With each new "idea" or "way" or "tip" or "step" or "strategy"
that you share, you can further direct the reader towards
realizing their need of your upcoming offer, and lay the
foundation for them to accept the offer.
4. EXPAND ON EACH POINT TO BUILD YOUR CONTENT.
Here's more of the easy part. Just "fill-in-the-blanks" to complete
your article. Write 1-2 short paragraphs for each of your points.
Make them good. Provide quality content. The offer you will soon
make will see poor results if your information isn't useful.
Remember, you are trying to presell the reader on the idea that
they are going to need your offer. If you don't provide them with
quality information that they WANT to begin using immediately,
then why will they want to buy what you are promoting?
Light a fire in them. Motivate them. Challenge them. Give them
such nuggets of gold that they want to keep mining until they
hit the mother lode!
5. PUT ON THE FINISHING TOUCHES WITH THE "FIVE PILLARS"
There are five things that you should always do to finish up
your ezine article. Don't skip any of them. They are all
critical...
* POLISH. Re-read your article. Does it provide information
that really is "useful" to the reader? And yet leaves them
wanting even more? That's what you want. Polish it. Put
on the wax and make it shine. It has a very specific
purpose -- make certain it has the means to achieve it.
* PROMOTE. Use your resource box to promote your offer. This
is why we've written the article, right? Remember step one?
It's time to put it into play. Give the reader what they
(hopefully) are wanting...a way to maximize the information
you gave them.
* PROOF. Don't do this yourself. Have a trusted friend, relative
or co-worker check your article for grammatical and
typographical errors. The last thing you want to do is present
a poor image after sharing some high quality information.
* PUBLISH. Zip your new article out to your favorite list of
publishers. Submit it to the announcement lists and the ezine
directories. Don't forget to publish it yourself in your own
newsletter!
* PROFIT. If you've covered all the bases that I've mentioned,
then profits are almost certain to start coming in when your
ezine article is published. You deserve it. Be proud of your
accomplishments.
And then start it all over again!
That's how you promote your favorite affiliate program in 5 easy
steps using ezine articles.
Obviously, there are many other ways to promote your affiliate
program, as well as a considerable more "details" in the strategy
we've looked at today. If you'd like 52 great ways to promote
your affiliate link AND complete step-by-step details for each
of them, be sure to read the important details below...
.........................
Jimmy D. Brown is the author of "Affiliatenaire", teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!
Visit====>>> Affiliate Riches
.......................
Friday, 29 May 2009
"Why I Love Affiliate Marketing - Part 1"
NOTE: The following is a guest post from one of my favorite
internet marketing mentors.
Why I Love Affiliate Marketing - Part 1
By Jimmy D. Brown of "Affiliatenaire"
Do you find yourself "starting" to create your own product
to sell online, but never "finishing" it?
One of the things I love about affiliate marketing is --
** You don't need to create your own products **
Many people find the idea of creating their own products to
be an overwhelming and even paralyzing task.
* I don't have any good ideas!
* I'm not a writer!
* There's too much competition!
* I don't know how to set everything up!
* I can't figure out where to start!
* It's too hard!
These are just a few of the valid reasons many people give
when it comes to not creating their own products to sell.
I'm sure with a few minutes of brainstorming, we could come
up with a list of many more.
With affiliate marketing, you don't need your own products.
You simply promote someone else's already proven successful
offer for a commission.
And, truth be told, even if you ARE a writer and you DO have
lots of ideas and you CAN figure it all out...
** Nobody wants to create new products all the time **
As good as you may be, you don't know everything! Why try
to create a product on every topic imaginable in your
market when you can earn just as much money by simply
promoting someone else's really good offer as one of your
profit streams?
That's why I love affiliate marketing.
You don't need to create your own products.
.........................
Jimmy D. Brown is the author of "Affiliatenaire", teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!
To visit the website ==>>>
Click Here!
.........................
internet marketing mentors.
Why I Love Affiliate Marketing - Part 1
By Jimmy D. Brown of "Affiliatenaire"
Do you find yourself "starting" to create your own product
to sell online, but never "finishing" it?
One of the things I love about affiliate marketing is --
** You don't need to create your own products **
Many people find the idea of creating their own products to
be an overwhelming and even paralyzing task.
* I don't have any good ideas!
* I'm not a writer!
* There's too much competition!
* I don't know how to set everything up!
* I can't figure out where to start!
* It's too hard!
These are just a few of the valid reasons many people give
when it comes to not creating their own products to sell.
I'm sure with a few minutes of brainstorming, we could come
up with a list of many more.
With affiliate marketing, you don't need your own products.
You simply promote someone else's already proven successful
offer for a commission.
And, truth be told, even if you ARE a writer and you DO have
lots of ideas and you CAN figure it all out...
** Nobody wants to create new products all the time **
As good as you may be, you don't know everything! Why try
to create a product on every topic imaginable in your
market when you can earn just as much money by simply
promoting someone else's really good offer as one of your
profit streams?
That's why I love affiliate marketing.
You don't need to create your own products.
.........................
Jimmy D. Brown is the author of "Affiliatenaire", teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!
To visit the website ==>>>
Click Here!
.........................
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