Positive Money Quotes And Sayings

Email marketing an hour a day review

Successful email marketing tipsIf the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step–by–step guides, checklists, quizzes and hands–on tutorials will help you execute an email marketing campaign in just one hour a day.  When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
Email delivers significant ROI, increases brand loyalty, and is one of the most powerful tools in your marketing arsenal when used properly. Are you getting the most out of your current efforts? Are your campaigns profitable? Are you building brand equity? Are you integrating campaigns with other channels? Renowned email marketers Jeanniey Mullen and David L. Daniels offer a fresh, insightful look at modern email marketing in today′s customer–centric marketplace. They′ll alert you to the newest concepts, hottest trends, most budget–friendly tools, and best practices—while they help you build, deploy, and manage a smart, day–by–day plan for success.

• Leverage eight different ways to use email for better results
• Use website analytics to improve your email efforts
• Create multichannel marketing strategies from your email database
• Set up high–impact video– and audio–enabled emails
• Develop email strategies for mobile devices and social networks
• Track, measure, analyze, and report your results
• You′ll also find:
• What not to do when you send an email
• Straightforward tools for adding email to your current marketing plan and getting budget approval
• Online resources, cheat sheets, a glossary, and much more
• Real–world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid

YouTube and Video Marketing An Hour a Day Review

Youtube marketing strategies

A complete, task–based guide to developing, implementing, and tracking a video marketing strategyOnline video marketing is crucial in today′s marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.
If you′re a marketer, advertising professional, consultant, or small business owner, here′s a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You′ll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.

• Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks
• Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more
• Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization
• Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics
• Includes case studies, additional resources, a glossary, information about creating and editing video, step–by–step guides, and valuable tutorials

YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online.

From the Back Cover

Craft Video Marketing Strategies that DeliverA Step–by–Step GuideThe runaway success of YouTube has made online video sharing a powerful new marketing channel, and this detailed guide helps you create, implement, and measure winning video strategies that provide actionable insights and increase your ROI. Written by a video marketing expert, this comprehensive book also debunks common myths, helps you avoid errors, and energizes you with step–by–step instruction on key tasks and proven techniques.
You′ll learn the ins and outs of YouTube and how to develop, deploy, and measure a video marketing strategy—including crucial tips for choosing keywords and optimizing your video for search—with this essential guide.

• Get to know YouTube as well as MySpace and Yahoo!® Video
• Use the five Ws (and one H) to ask all the right questions
• Identify who discovers new videos and why so few go viral
• Learn how to produce videos and get video production tips
• Create compelling content worth sharing with the community
• Set up a YouTube brand channel account and customize it
• Optimize your video for YouTube and major search engines
• Build some buzz for your video on other sites and blogs
• Track, measure, and analyze your video marketing results
• Discover how Barack Obama and Monty Python use YouTube

You′ll also find:

• Studio tips for creating better video, as well as a glossary and additional resources
• Real–world "from the trenches" case studies that illustrate successes to learn from and mistakes to avoid

Praise for YouTube and Video Marketing: An Hour a Day