A complete, task–based guide to developing, implementing, and tracking a video marketing strategyOnline video marketing is crucial in today′s marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.
If you′re a marketer, advertising professional, consultant, or small business owner, here′s a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You′ll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.
If you′re a marketer, advertising professional, consultant, or small business owner, here′s a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You′ll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.
- Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks
- Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more
- Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization
- Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics
- Includes case studies, additional resources, a glossary, information about creating and editing video, step–by–step guides, and valuable tutorials
From the Back Cover
Craft Video Marketing Strategies that DeliverA Step–by–Step GuideThe runaway success of YouTube has made online video sharing a powerful new marketing channel, and this detailed guide helps you create, implement, and measure winning video strategies that provide actionable insights and increase your ROI. Written by a video marketing expert, this comprehensive book also debunks common myths, helps you avoid errors, and energizes you with step–by–step instruction on key tasks and proven techniques.You′ll learn the ins and outs of YouTube and how to develop, deploy, and measure a video marketing strategy—including crucial tips for choosing keywords and optimizing your video for search—with this essential guide.
- Get to know YouTube as well as MySpace and Yahoo!® Video
- Use the five Ws (and one H) to ask all the right questions
- Identify who discovers new videos and why so few go viral
- Learn how to produce videos and get video production tips
- Create compelling content worth sharing with the community
- Set up a YouTube brand channel account and customize it
- Optimize your video for YouTube and major search engines
- Build some buzz for your video on other sites and blogs
- Track, measure, and analyze your video marketing results
- Discover how Barack Obama and Monty Python use YouTube
- Studio tips for creating better video, as well as a glossary and additional resources
- Real–world "from the trenches" case studies that illustrate successes to learn from and mistakes to avoid
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