IPhone and IPad Apps Marketing: Secrets to Selling Your IPhone and IPad Apps Review

The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps!

There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!

You’ll Learn How To

• Identify your app’s unique value, target audience, and total message
• Understand the App Store’s dynamics and choose the right strategy to cut through clutter
• Set the right price for your app
• Get App Store and third-party reviewers to recommend your apps
• Write effective press releases for your apps and time your publicity for maximum effectiveness
• Blog about your app and get the attention of influential bloggers
• Use Facebook, Twitter, and other social media to generate word-of-mouth buzz
• Use promotions and cross-marketing, just like professional marketers do
• Build an audience that will buy your next app, too!

From the Back Cover

Thousands of developers want to cash in on selling their iPhone apps on Apple's App Store. But, with more than 100,000 Apps now available, it's increasingly vital for developers to gain exposure - and that means marketing. Most independent App developers don't have a marketing background. They need help and guidance - and this book gives it to them. Author Jeffrey Hughes specializes in helping iPhone developers plan, launch, and market their software effectively. In this practical tutorial, he shares everything he's learned: solid marketing principles and specific best practices for effective, high-value iPhone App marketing. Hughes walks through outlining a solid marketing plan that can drive development efforts; creating competitive Apps; identifying the right message; and delivering that message to the most responsive audience. You will learn how to: " Get App Store and third-party reviewers to consider their Apps " Write effective press releases for their Apps, and time publicity for maximum effectiveness " Blog about your App, and get the attention of influential bloggers " Use Facebook, Twitter, and other social media to generate electronic buzz " Setting the right price for your App " Using promotions and cross marketing techniques " Building an audience that will buy forthcoming products as well

Now that the AppStore contains 100,000+ Apps, developers need an edge: this book gives it to them!

Shows how to cut through the clutter and get noticed by everyone who matters: reviewers, bloggers, social media influencers, and customers

Helps developers implement proven marketing principles throughout the entire product lifecycle, from planning through delivery, and far beyond

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