Wednesday 23 September 2009

Marketing to the Social Web: How Digital Customer Communities Build Your Business


Product Description

Product Description
From Facebook and YouTube to blogs and Twitter–ing, social media on the Internet is the most promising new way to reach customers. "Marketing to the Social Web, Second Edition" helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. The core message is that rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish.

This new second edition includes three entirely new chapters that cover recent changes in the field including:

– how companies can measure the influence and effectiveness of their social media campaigns;

– how marketing to mobile social media will grow in the near future;

– how Facebook will monetize its business and one day surpass Google.

Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today′s fragmented media environment. More Details Below==>>

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Saturday 19 September 2009

Make a Fortune Promoting Other People's Stuff Online: How Affiliate Marketing Can Make You Rich

Make a Fortune Promoting Other People's Stuff Online:


How Affiliate Marketing Can Make You Rich





The definitive guide to planning and managing a successful online affiliate business!

Make a Fortune Promoting Other People's Stuff Online is your hands-on guide to starting your own profitable affiliate marketing business quickly, easily, and inexpensively. Leading affiliate marketing authority Rosalind Gardner gives you a proven five-step plan for identifying a niche with a huge market, choosing products to promote, and selling the benefits effectively. You'll see how to:

  • Navigate the different affiliate programs, from commissioned-based “click-through” programs to CPM impressions to flat-fee referral
  • Identify the products and programs that are profitable-and the ones to avoid
  • Ask the right questions before you join an affiliate program
  • Research, understand, and sell to your niche market
  • Negotiate for a higher percentage on your commission
  • Stay on top of developments in the industry

Packed with time- and money-saving techniques-including twelve ways to drive traffic to your website at no cost-this comprehensive guide is all you need to make big profits as an affiliate marketer!

Rosalind Gardner is the creator of several successful online businesses and the author of the bestselling Super Affiliate Handbook. Her website is NetProfitsToday.com.

Click on the link below for more details>>>>>>>>>

Make a Fortune Promoting Other People's Stuff Online: How Affiliate Marketing Can Make You Rich


Tuesday 15 September 2009

YouTube for Business: Online Video Marketing for Any Business

YouTube for Business: Online Video Marketing for Any Business





To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services?

The answers inYouTube for Business show you how to make YouTube part of your online marketing
plan–and drive traffic to your company’s website. In this book you’ll learn how to:

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos–on a budget

• Edit and enhance your videos

• Create a presence on the YouTube site

• Manage a video blog

• Generate revenues from your YouTube videos

• Produce more effective YouTube videos

Includes profiles of

successful businesses

• Blendtec

• Charles Smith Pottery

• Annette Lawrence, ReMax ACR Elite Group, Inc.

• Stone Brewing Company

• D-Link

Author Michael Miller has written more than 80 how-to books over the past two decades, with more than

one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters,

Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource.

Front cover quote:

“Never thought you could use YouTube for your business? Well, think again! This book gives you

a complete overview of why, how, and the technology to get you started.”

YouTube for Business: Online Video Marketing for Any Business

Monday 14 September 2009

Facebook Marketing: Leverage Social Media to Grow Your Business

Facebook Marketing: Leverage Social Media to Grow Your Business



Product Description

Profit from Facebook!

High-Impact, Low-Cost Social Marketing That Works!

With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!

  • Crafting your Facebook profile for maximum impact
  • Getting into the Facebook community: crucial dos and don’ts
  • Joining the right Facebook Groups—or starting your own
  • Creating a Facebook blog that attracts paying customers
  • Promoting products and services with free Facebook Marketplace classifieds
  • Hosting your own Facebook events: from company picnics to concerts
  • Successfully advertising on Facebook, without overspending
  • Promoting your business within today’s most popular Facebook applications
  • Tracking the results of your advertising
  • Using brand-new viral video marketing techniques
  • Driving even more Web traffic to your Facebook pages
  • Building your own Facebook applications
Facebook Marketing: Leverage Social Media to Grow Your Business

Saturday 12 September 2009

Guerrilla Marketing



First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur's marketing bible for the twenty-first century.

About the Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Guerrilla Marketing

Friday 11 September 2009

Twitter Power



Review
"Arguably, one of the best tomes...Twitter Power is jam–packed with clever ways to start and dominate a marketplace." (Brandopia.typepad.com, March 23rd 2009)

"...good comprehensive overview...Comm is at his best when discussing how to use Twitter as a marketing, PR or promotional tool." (B2B Marketing, July 2009)

Product Description
Get the business leader′s guide to using Twitter to gain competitive advantage.

Since 2006, forward–thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages called "tweets" that can be received either via the Twitter site or by e–mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must–have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

Twitter Power: How to Dominate Your Market One Tweet at a Time

Monday 7 September 2009

"Why I Love Affiliate Marketing - Part 5 "

NOTE: The following is a guest post from one of my favorite
internet marketing mentors.

Why I Love Affiliate Marketing - Part 5
By Jimmy D. Brown of==>> "Affiliatenaire"

The word "overhead" is not a favorite among those who run
businesses of any kind. Nobody likes the expenses of
operating a business. And nobody really talks about them
much when it comes to promoting all of the "money-making"
products and services online.

But, don't kid yourself, there's a lot of overhead.

That brings me to the fifth reason why I love affiliate
marketing...

** You don't need a big budget to make it work **

Do you have any idea how much money is spent running an
internet business? There are monthly fees for...

* Autoresponders
* Hosting
* Management
* Advertising
* Scripts
* Much more

There are regular fees for...

* Licensing
* Outsourcing
* Support
* Customer Service
* Maintenance
* Development
* Recruting
* Much more

It's not uncommon to spend tens of thousands (even
hundreds of thousands) of dollars in operational
costs -- which is fine if you've been in business
a while and are making the bucks. However, if you're
a newcomer, it can be taxing on your budget!

SIDEBAR: I paid one girl over $30,000 last year
just to oversee one small part of my business.
No one talks much about it, but there ARE a lot
of expenses involved before you get to the
"bottom line" of profit.

BUT, with affiliate marketing, you don't need a big
budget to make it work! You can simply use a variety
of free and low-cost marketing methods to generate
clicks to your affiliate link.

That's why I love affiliate marketing.

You don't need a big budget to make it work.

.........................

Jimmy D. Brown is the author of "Affiliatenaire", teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!
Visit http://www.affnaire.com

.........................