How to Create Content That Leads To Sales

"How To Create Content That Leads To Sales"

By Jimmy D. Brown of "Affiliatenaire"

.........................

If you look at the average site for any given affiliate,
you'll likely find a boring, tasteless smorgasbord of
prefab content that was created more for search engines to
read than it was for real people to read.

While that make aid in rankings, is it really going to do
any good once someone sees the site listed and makes a visit?

Probably not.

What every affiliate needs to learn is simple -

** CONTENT IS KING ***

It's content that leads to sales, not a strategically
designed website that search engines temporarily find meets
their ranking criteria.

So, let's talk about that.

There must be a reason why some content is very good and
some content is very bad; why some information is so
enthralling that you can't stop reading while other
information is the cure for a sleepless night; why some
words cause you to frantically take notes and some words
cause you to take a break.

There must be a reason.

There is.

And that reason is this -

Quality writers approach content creation as a craft.

To be sure, some writers are just naturally gifted. They
swing words like Tiger Woods swings a 5-iron. They can
spot a good paragraph like Warren Buffet spots good
investments. They write like Tom Hanks acts. Even though
they practice their art form, it comes easy to them.

Then, there are those that swing words like Jimmy D. Brown
swings a 5-iron. Paragraphs are like Black Tuesday. Their
writing is the equivalent of the acting in a kindergarten
cantata ... and they aren't nearly as cute and lovable as
those 5 year olds. Content creation is a struggle.

The good news is this: by focusing on two key components
all writers can create the kind of content that generates
interest and demand.

Whether you're writing ezine articles or paid products
or anything in between, there are two components that
you need to develop in writing your content.

Before I explain how to weave both of these components
into your content, let me first explain the reality of
why these components are necessary in the first place.

People read for two basic reasons -

1. They want to be ENTERTAINED. Many people read because
they enjoy a good story. They settle into their favorite
chair and John Grisham whisks them off to the courtroom
for a legal adventure or Sue Grafton captivates their
mind in a "whodunit" or Nicholas Sparks unlocks the
emotions with a love story. Or, maybe they head to the
bathroom with a copy of National Enquirer to read about
a three-headed alien who's been dating Lindsay Lohan,
whatever, they read to be entertained.

2. They want to be EDUCATED. There are other times when
people read because they want to learn something. That
drain beneath the kitchen sink is leaking again; a dormant
website needs traffic; mom is coming to her house for
Thanksgiving. Whether it's a do-it-yourselfer looking
to improve his home or an internet marketing looking to
drive visitors to her site or a young wife looking to
impress her mom with a mouth-watering turkey, people
read to be educated.

So, those are the two basic reasons why people read.

There will now be a test. Close your books. Put away your
notes. No talking or looking at anyone else's paper.

What are the two reasons why people read? (No peeking!)

If you said "to be entertained" and "to be educated" then
you get to continue. If you said anything else, it's time for
an XBox 360 break or a stiff cup of java or whatever it is you
do to get your mind in gear. :-)

People read to be entertained and/or educated. And when it
comes to the art of sharing information as a part of your
business, including BOTH parts are important.

Listen to me carefully. This is the "ultimate" mastery of
your craft -

To teach readers something desirable to them in a way that
they find enjoyable.

That's the goal. Put a great big bull's eye right there.
And fire away.

So, let's talk about some specific practices for each of
these two components. How can you make your content
entertaining? How can you make it educational?

Content Component #1: Entertain. There are many, many ways
to make your writing a form of entertainment. Briefly, let
me point you towards 6 methods of engaging your reader and
making the consumption of your content an enjoyable
experience for her...

* Analogies. A great way to keep your content flowing is to
use a few analogies. That is, you compare one item to another
item. Sure, I could have said earlier "writing is easier
for some than others". But, with just a few extra words
I instead said, "They swing words like Tiger Woods swings
a 5-iron. They can spot a good paragraph like Warren
Buffet spots good investments. They write like Tom Hanks
acts. Even though they practice their art form, it comes
easy to them." Honestly, which is a better read?

* Humor. A little chuckle goes a long way when it comes to
the enjoyment factor of reading. Most everyone likes to
laugh. (My apologies to those of you who don't enjoy
laughing. You may skip this and go immediately to the
section marked "Don't Have A Sense Of Humor"). Earlier,
I built upon the analogy of Tiger Woods by comedically
adding, "They swing words like Jimmy D. Brown swings a
5-iron." By affording them the opportunity, you naturally
make the reading experience more enjoyable. Does this mean
you should make every attempt to be Jay Leno? Of course not.
It just means when you have a chance to say something in a
funny way do it. Don't use too much humor and stay away
from offensive humor, but by all means insert light-hearted
fun when applicable.

* Acronyms. Another idea is to organize your content by
using an "acronym". I've used many in the past: "How To
Keep Affiliates A.C.T.I.V.E. In Your Program", "How To
S.E.T.U.P. A Web Site" and "How To I.M.P.R.O.V.E. Your
Writing" are just a few. In these instances, the words
"Active", "Setup" and "Improve" were used to reveal the
various parts of the content. Not only do people love
them (I've always gotten great feedback), but it also
allows you to have something original that is uniquely yours.

* Storytelling. In a recent paid report I wrote, I opened with
a story about me selling Grit newspaper back in the early
1980's and I tied it into the fact that this was an early
form of the modern affiliate program model. A good story
always engages the reader. Especially when it is relevant
to the point being made. Keep them short (don't launch into
the great American novel - this isn't Hemingway for crying
out loud!) and lively and they'll only enhance your writing.

* Editorials. Opinions are like noses ... everyone has one.
So, why not share yours? To be sure, you may want to steer
clear of any controversies that might damage your reputation
and business, but don't be afraid to get personal when you
write. Many times I've mentioned my faith in Jesus Christ
in my content. I've jumped up on my soapbox and preached
about using integrity in your business dealings. I've gave
my thoughts on a variety of issues that were relevant to
what I was writing. And, you know what, it always gets the
reader more involved in the process of consuming information.
Either they agree or disagree (sometimes strongly) with
what I'm saying, but they continue reading because editorials
are interesting. Share your thoughts.

* Revelations. A simple way to get someone reading deeper
into your content is to make a statement of something you'll
be sharing later int he content. It's so easy to do. If
you read back to something I wrote earlier in this article,
you'd find this statement: "Before I explain how to weave
both of these components into your content, let me first
explain the reality of why these components are necessary
in the first place." Do you see how that works? I set the
table for what I'd be revealing shortly. I whet your
appetite. Consciously or (more likely) subconsciously, you
got the point that something desirable was coming later
in the article. This isn't a new concept. Think about every
newscast you've ever watched: "Coming up later in the hour,
we'll show you how..." and "Up next we'll share..." Building
interest breeds enjoyment -- especially when you deliver
the goods later in the content.

So, those are just a few ways you can "entertain" your readers
and make the consumption of your content an enjoyable experience.

But, what about the other component? How do you "educate" them?
Let's take a look.

Content Component #2: Educate. Certainly writers of all shapes
and sizes know that the essence of "educating" a reader is to
explain the subject matter in a way that can be clearly understood.
That's a given, right?

And certainly there are many ways to do this effectively. There
isn't a standardized formula that all content must adhere to in
order to get it right. However, I do believe that there are
three basic parts that should be included in virtually every
piece of content written as far as those involved in selling
information.

* Action Steps . If someone is intent on learning a process,
they want to know the necessary steps involved in completing
it. For example: If I want to learn how bake a cake, I don't
want a list of ingredients with the instructions "Mix these
together". I want a detailed, chronological list of what to
do, step-by-step. Certainly, not all content is a "tutorial"
(The very lesson you're reading isn't in step-by-step format)
but, when applicable, always explain things in chronological,
reasonable steps. Preferably, in 9 steps or less to avoid the
appearance that the process is too difficult to be accomplished.

* Brainstorming. Two of your favorite words as a writer should
be, "For example". The missing element of most information
products and associated content that I've read is the use
of "examples" and "ideas". Most people present some information
and then leave it to the reader to figure out how to apply
that information for their own use. That's usually not a good
thing. Instead, it's important to provide as many different
examples, case studies, ideas, etc. as possible to give the
reader a good idea of how to accomplish what you're suggesting.
For example (Hmmm, bet ya didn't see that coming, huh?): I
could have simply said, "You need to entertain your readers"
and "You need to educate your readers" and left it at that.
Instead, I've been giving examples and ideas for doing each
of these things. More than just information, readers crave
application. They want to see the content in action; they
want to see how they can use it themselves.

* Tips. Everything you write should have tips included.
Everything. Tips come in many shapes and sizes: keys, tactics,
techniques, ways, methods, options. As many of these as you
can include in your writing, the better. All it takes is
for one good idea that you've shared to satisfy the reader.
If you share 10 ways to do XYZ and number 7 clicks with the
reader, they'll love you. It doesn't matter what else you
write in the content, they are happy because they learned
something useful. Tips are the information publisher's best
friend. A veteran might read your material and already
know 99% of what you've written, but that one tip on
page 47 just floored them and they are esctatic. Share as
many different tips as you can. Your readers will thank
you later. Well, the grateful ones will.

So, there you have it, the two key components of your content.
Don't forget the goal with these:

To teach readers something desirable to them in a way that
they find enjoyable.

When you begin to build THAT kind of content into your websites
and blogs, you'll have a site that will do more than impress
the search engines, it will impress those who arrive at your
site and take a look around.

Never forget this truth: search engines don't buy what you're
selling. People do.

.........................

Jimmy D. Brown is the author of "Affiliatenaire", teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!
Visit==>> affiliatenaire.com

.........................

How to Promote Any Affiliate Program In 5 Easy Steps

Using ezine articles is a great way to promote your favor
affiliate program. What I'd like to do in this article is
provide you with a simple system for effectively writing
an ezine article that strategically promotes your offer.

There are five steps...


1. CHOOSE THE OFFER YOU WISH TO PROMOTE

This one is kind of a no-brainer. It all begins with deciding
what you want to promote. What offer would you like to
send traffic to.

HINT: You can promote your affiliate link directly, but
what works better is to promote a list at YOUR site which
you then use to promote your affiliate link over and over
again after the visitor becomes a subscribers.

2. DETERMINE YOUR "USEFUL, BUT INCOMPLETE" APPROACH.

I love to use what I have coined as the "useful, but
incomplete" approach when using freebies of any kind.
(Ezine articles, free eBooks, reports, eCourses, etc.)

What I mean by that is simply this: You provide your reader
with "useful" information (something they find of value and
are able to actually apply) but make certain that it is
"incomplete" in that they can better use the information
by making a purchase.

That's "useful, but incomplete." And it works like a charm.

The idea is to use your content to build up to your desired
response. You provide the reader with content, and then
you make an offer that allows them to fully utilize the
content, gain extra insight from the content or maximize
the content in some additional way.

Let me give you an example -

If I wanted to promote an autoresponder service in an
ezine article, how could I do it? I'd write an article
that explains how to benefit from using autoresponders.
My article would exlain different uses of autoresponders
and how the reader could profit from implementing the
ideas.

** I.E. 7 Ways To Create Revenue Streams With Autoresponders

Naturally, they will need an autoresponder service in order to
use the information, right? And I just happen to know of a
great service they can use. More on that later.

OK, so that's an example of how to promote a SERVICE offer
with your ezine article. What about a software product or an
eBook?

Want some examples?

Good, because I've got two...

TO PROMOTE A SOFTWARE PRODUCT. Let's suppose you want to promote
a software program that creates "ecovers". How can you do it?

-- Write an article outlining how important presentation of your
offer is, and how creating a cover graphic can increase response
rates by up to 1300%

-- Write a step-by-step tutorial article for "do-it-yourselfers",
explaining how to design your own graphics from scratch. Then
promote the software as a super-simplified way of doing it.

TO PROMOTE AN EBOOK. Let's suppose you want to promote an ebook
that teaches advanced list-building strategies. How can you do it?

-- Write an article that covers the "basics" of building lists,
and then promote the eBook as the "advanced" tactics.

-- Write an article on how to profit from a list, and then promote
the eBook as the "how to build the list."

See how easy this is?

That's how it works. Determine what your "useful, but incomplete"
approach will be, and then...

3. TURN YOUR APPROACH INTO A TIPS OR TUTORIAL ARTICLE.

Let's use my example again. I decided that I would describe various
uses of autoresponders and how the reader can actually profit from
them. What kind of tips list or tutorial could I create?

* How to Generate More Subscribers, Sales and Profits With
Automated Follow-Up Messages"

* 7 Powerful And Profitable Ways To Use Autoresponders To Skyrocket
Your Sales and Subscribers!

* Want to Increase Your Online Profits And Leads? Here are 7 Ways
to Do It...

I actually went with the middle title. I wrote my list of the 7
ideas that I wanted to share. And I had the makings of a perfect
article to promote an offer.

That's all you need to do. Determine your end result. Decide how
to get there with your "useful, but incomplete" approach. And then
develop a list, or even a step-by-step tutorial for your article
that leads the reader along.

With each new "idea" or "way" or "tip" or "step" or "strategy"
that you share, you can further direct the reader towards
realizing their need of your upcoming offer, and lay the
foundation for them to accept the offer.

4. EXPAND ON EACH POINT TO BUILD YOUR CONTENT.

Here's more of the easy part. Just "fill-in-the-blanks" to complete
your article. Write 1-2 short paragraphs for each of your points.
Make them good. Provide quality content. The offer you will soon
make will see poor results if your information isn't useful.

Remember, you are trying to presell the reader on the idea that
they are going to need your offer. If you don't provide them with
quality information that they WANT to begin using immediately,
then why will they want to buy what you are promoting?

Light a fire in them. Motivate them. Challenge them. Give them
such nuggets of gold that they want to keep mining until they
hit the mother lode!

5. PUT ON THE FINISHING TOUCHES WITH THE "FIVE PILLARS"

There are five things that you should always do to finish up
your ezine article. Don't skip any of them. They are all
critical...

* POLISH. Re-read your article. Does it provide information
that really is "useful" to the reader? And yet leaves them
wanting even more? That's what you want. Polish it. Put
on the wax and make it shine. It has a very specific
purpose -- make certain it has the means to achieve it.

* PROMOTE. Use your resource box to promote your offer. This
is why we've written the article, right? Remember step one?
It's time to put it into play. Give the reader what they
(hopefully) are wanting...a way to maximize the information
you gave them.

* PROOF. Don't do this yourself. Have a trusted friend, relative
or co-worker check your article for grammatical and
typographical errors. The last thing you want to do is present
a poor image after sharing some high quality information.

* PUBLISH. Zip your new article out to your favorite list of
publishers. Submit it to the announcement lists and the ezine
directories. Don't forget to publish it yourself in your own
newsletter!

* PROFIT. If you've covered all the bases that I've mentioned,
then profits are almost certain to start coming in when your
ezine article is published. You deserve it. Be proud of your
accomplishments.

And then start it all over again!

That's how you promote your favorite affiliate program in 5 easy
steps using ezine articles.

Obviously, there are many other ways to promote your affiliate
program, as well as a considerable more "details" in the strategy
we've looked at today. If you'd like 52 great ways to promote
your affiliate link AND complete step-by-step details for each
of them, be sure to read the important details below...

.........................

Jimmy D. Brown is the author of "Affiliatenaire", teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!

Visit====>>> Affiliate Riches
.......................

How to Actually Rank For Any Keyword With a Legitimate Search Engine "Loophole"...

Everyone wants to have their site rank well in Google.

And why not? Not only can Google send you a boatload of free traffic - it's also highly targeted, and it's one of the best ways to drive business.

The problem is, that exact same ideal is shared with thousands of your direct competitors. This creates an environment where you'll always be fighting, kicking and scratching to maintain your traffic - along with the ever present fear that your livelihood is only one "algorithm update" away from vanishing.

And that's if you can even get ranked for any decent keyword, to begin with...

In fact, only the largest, most-established authority sites can reliably see consistent traffic from Google. And even then, their rankings fluctuate constantly - several times a day, in some cases.

The fact is - it's getting harder and harder for the "little guy" to get any kind of meaningful web presence on the web these days.

Getting ranked in Google is almost impossible unless you've got a major promotional budget and some time on your hands to "wait" for your domain to become trusted (Google favors older domains). And advertising with pay-per-click ads isn't affordable like it once was.

Search marketing has finally become what everyone feared it would - a game reserved for big business.

But what if there was still a way to legtiimately rank for keywords with tons of traffic?

And what if you could do this without having to spend months and even years building up an authority site to do so?

In fact - what if you could systematically create one-page minisites that could rapidly rank in the top 3 spots (consistently) for basically any keyword you target within a matter of a week or so?

Is this for real?

YES.

But not with Google.

It's happening right now, as we speak, on MSN.com

Now - before you think it - yes, I know, MSN doesn't have nearly the reach that Google does. But, it still does receive millions and millions of search users daily. After all - MSN is the default home-page for anyone who first uses Internet Explorer.

And, to put it in perspective, which would drive more traffic?

Occupying the #1 ranking for your most desirable keyword target on MSN?

Or occupying the #47 spot on page 5 of Google's results?

Sadly, it's actually more effort to make it to the 47th spot in Google than it is to literally dominate in MSN.

How does this work?

Watch this video to find out ===>>>

Click Here!

Like I said - forget about Google.

Focus on something that you can actually WIN with, and win big!

How To Get Twitter Traffic

How To Get Twitter Traffic

One of the newest ways in social marketing is Twitter. It is the newest craze that a lot of people are using now. Not only is it a way to get to know more people, it can also be used to get traffic. Getting Twitter traffic can maximize your exposure in ways you may have never imagined.

If you don’t have a Twitter account, then you will need to sign up for one. It’s easy and it only takes a few minutes. The best part about having one is that it is free. In order to get Twitter traffic, you must follow proper etiquette. There are things that you should and should not do in order to make your Twitter site effective.

First you want to build a list of followers to your Twitter site. Twitter traffic depends on getting followers. Followers can help you get exposure and vice versa. Take time to build your list of followers and cultivate a relationship with them. Get to know them and allow them to get to know you. You want their trust just as much as they want your trust.

When you are posting tweets to your Twitter site, provide the posts with substance and meaning. Your followers will be interested in what you have to say and will continue to come back for more. You can get more Twitter traffic as long as you are sincere and honest with your posts.

Continue to participate and observe your followers. If you don’t post tweets, then your followers will think that you are not interested anymore and will stop tweeting at your Twitter website. Getting the most out of Twitter traffic hinges on whether or not you participate in engaging with your followers.

To keep the relationship going, you can tweet on comments that were sent to you from previous tweets. This way, you can post your tweet again and include your link. This is a subtle way that you can use to promote your business. It would not be considered spam because your purpose was to comment on the tweets. If you have a lot of followers, then your chances are greater for people to visit your website.

One thing that you should not do is to overtweet. If you send too many tweets, followers will be turned off and go elsewhere. Also, if your tweets are not interesting, followers will not stick around. It’s important to keep the momentum going if you want to continue getting Twitter traffic.

If You Would Like To Know How You Can Grow a List of People That Will Follow Your Every Word, Buy Things You Recommend, Fatten Your Bank
Account - and be up and Running in Under 90 Minutes Then ==>>Click Here!

"Why I Love Affiliate Marketing - Part 1"

NOTE: The following is a guest post from one of my favorite
internet marketing mentors.

Why I Love Affiliate Marketing - Part 1
By Jimmy D. Brown of "Affiliatenaire"

Do you find yourself "starting" to create your own product
to sell online, but never "finishing" it?

One of the things I love about affiliate marketing is --

** You don't need to create your own products **

Many people find the idea of creating their own products to
be an overwhelming and even paralyzing task.

* I don't have any good ideas!
* I'm not a writer!
* There's too much competition!
* I don't know how to set everything up!
* I can't figure out where to start!
* It's too hard!

These are just a few of the valid reasons many people give
when it comes to not creating their own products to sell.
I'm sure with a few minutes of brainstorming, we could come
up with a list of many more.

With affiliate marketing, you don't need your own products.
You simply promote someone else's already proven successful
offer for a commission.

And, truth be told, even if you ARE a writer and you DO have
lots of ideas and you CAN figure it all out...

** Nobody wants to create new products all the time **

As good as you may be, you don't know everything! Why try
to create a product on every topic imaginable in your
market when you can earn just as much money by simply
promoting someone else's really good offer as one of your
profit streams?

That's why I love affiliate marketing.

You don't need to create your own products.

.........................

Jimmy D. Brown is the author of "Affiliatenaire", teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!
To visit the website ==>>>

Click Here!
.........................

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The lifeblood of your website is traffic.
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If you are tempted to invest a small sum
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If all your time and attention was focused
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Best of all? Your real customers will be
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the end not opting to purchase anything
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Online marketing secrets

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